MARKETING COMMUNICATIONS AS IMPORTANT SEGMENT OF THE MARKETING CONCEPT

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dc.citation.epage180
dc.citation.spage165
dc.citation.volume4
dc.contributor.authorMirković, Milena
dc.contributor.authorKulina, Dejana
dc.date.accessioned2023-08-30T11:17:50Z
dc.date.available2023-08-30T11:17:50Z
dc.date.issued2016
dc.description.abstractNew frameworks operating at the international level have led to the need for a broader and more complex involvement of companies in international economic flows. In such circumstances, focus on the international and global markets becomes inevitable. Each segment companies must adapt and evolve in accordance with such conditions. Marketing as an important activity of the company in selling products or services is also changing and expanding its activities in line with international market. This leads to the creation of an international marketing concept and system as a specific approach to the processing of international economic relations. An important segment of implementation of the marketing concept is the marketing communication, which in terms of the limited number of international barriers. It is certainly possible to overcome with a well-defined marketing strategy. Clearly defined marketing strategy and well-prepared marketing mix remove barriers, to meet the set goals and lead to positive results for the company
dc.identifier.doi10.1515/eoik-2015-0031
dc.identifier.urihttps://vaseljena.ues.rs.ba/handle/123456789/616
dc.language.isoen
dc.publisherDe Gruyter
dc.sourceEconomics
dc.subjectinternational marketing, marketing concept, marketing communication, barriers, promotion.
dc.titleMARKETING COMMUNICATIONS AS IMPORTANT SEGMENT OF THE MARKETING CONCEPT
dc.typeArticle
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